January 34 Call Option Price: $2.50
Yesterday we sold two Adobe 34 calls for $250 each. If exercised, our effective sale price of the 200 shares will be $36.50 per share (we would also sell our remaining 30 shares at this time and completely close our position), for a gain of roughly 110% on our purchase price, and a PE ratio of about 22x next year's estimated earnings. If Adobe shares remain below $34 by the third Friday of January, we will keep the $500 of premium and consider selling additional calls depending on the stock's price. We think that Adobe is an excellent company with a bright future, and initially planned (and hoped) to hold our position for a much longer time period as earnings grew and multiples slowly expanded. But the market had different ideas, and Adobe's tremendous run up has pushed Adobe's earnings multiple to lofty levels which we are uncomfortable with.
